Ways I've helped companies grow.
Personalised Plates Queensland
Auctions platform
Personalised Plates Queensland (PPQ) experienced unprecedented demand for its collectible Q Plates. The demand led to amplified volume and volatility in the customer base. PPQ shifted to an auction model. The primary challenge was to redesign the sales, aiming to maximise profits and manage sales periods efficiently.
Personalised Plates Queensland
Create a Plate optimisations
Personalised Plates Queensland faced a significant challenge with its separate mobile and desktop builds for the primary conversion funnel. Utilising FullStory analytics, gaps in the conversion funnel were identified, showing disproportionately high drop-off rates at two specific steps - one in each build.
TSWG
Joint account originations
TSWG faced a complex challenge in redesigning the process for opening joint bank accounts. The existing online banking platform supported joint account originations, but rebuilding it to modern standards was financially unviable...
TSWG
Digital Play Design system
Digital Play, an online banking Software as a Service platform was tasked with designing a unified user experience catering to multiple Australian banks while maintaining individual client branding. Our small design team identified a significant risk: the potential to prioritise client-specific UI design over a cohesive, platform-first UX approach.
